This spring, I wrote a series about the Commercial Engine. The starting point was quite simple: Customers have changed the way they buy. So we need to change the way we create growth. Not Marketing on its own. Not Sales on its own. Not Product on its own. And not Customer Success on its own. But as one commercial engine, working around the same customer journey and the same commercial goals. In the last post, I tried to make that quite practical. Shared customer data. One cus

Reflection time 🔥 We’ve covered a lot of ground in this series—seven major challenges that businesses face when scaling their marketing...

Rundown time: 🚀Summary of growth and scalability – the key to success when your company grows like weeds 🌱 In this article series, I’ve...

Reflection time 🔥 The sixth challenge: Customer understanding – "Everyone" isn’t your target audience 💡 We’ve reached the second to...

Reflection time 🔥 We’ve come to article number five of seven big challenges in creating scalable and sustainable growth strategies. Team...

Reflection time 🔥 In my previous posts, I tackled three of seven big challenges in creating scalable and sustainable growth strategies....

Reflection time 🔥 In my last post, I explored the second challenge in building scalable and sustainable growth strategies: ⚡ Campaign...

Reflection time 🔥 In my last post, I piled up some of the biggest challenges when building scalable and sustainable growth strategies in...

Reflection time 🔥 Growth and scalability - The key to success when your company grows like weeds 🌱🚀 Building marketing strategies that...

A reflection: Digital transformation & technology-driven marketing – does your company have the right compass and tools to navigate...