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Katarina Bonde
Marketing-as-a-Service expert
🎯 Increases the number of leads
🎯 Focuses on quality, not just quantity
🎯 Transforms customers from red to green in both NPS and ARR
🎯 Helps colleagues collaborate and become high-performing teams
CUSTOMER REVIEWS
Katarina then led the work of defining our Ideal Customer Profile (ICP) and segmenting our target groups, which resulted in a clearer understanding of our customers' challenges, needs and drivers. Then, selling points and differentiation opportunities were developed to accurately communicate our unique value proposition.
Katarina works in a structured and fast manner and always delivers on time and with quality.
She brings both strategic depth and operational execution power, combined with the ability to quickly understand, structure and implement. I can highly recommend Katarina for companies with a growth focus, in roles within marketing and communications.”
MARKETING AS A SERVICE
Services that help businesses grow
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Clear "from-to" strategy and plan
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Develop and implement data-driven, measurable marketing strategies and operational practices
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Build and optimize lead and deal engines for qualified leads and long-term growth
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Create a scalable go-to-market strategy for new markets
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Operational support to run campaigns, establish ABM strategies or scale marketing for expansion or exit
Marketing strategy, transformation & Performance marketing
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Shift brand focus from product-centric to value-based
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Create consistent and engaging messages that resonate with both local and international audiences
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Building thought leadership programs and practices
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Ensure there is a bridge between brand and lead/deal-generating communications and activities
Brand positioning & communication
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Maximize value from key customers through design and implementation of ABM strategies
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Strengthen collaborations with partners to drive joint growth and reach new target groups
Account Based Marketing & partner collaborations
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Equip marketing teams for fast-growing and changing business landscapes
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Structure roles and responsibilities to maximize efficiency and delivery
Organizational development &
team leadership
Marketing as a Service
Handles temporary needs such as interim CMO, campaign management or project-based initiatives
Project-based assignments
Launching into new markets, creating and implementing a lead engine or building an ABM strategy from scratch
Workshops
Develops or refines marketing strategies, ABM programs, or brand positioning
Lecture
Provides concrete insights and tools for successful marketing investments
EXAMPLE OF ASSIGNMENTS
RESULTS ACHIEVED
Team management
Uniting fragmented roles into a high-performing team
ABM results
Established ABM program where customers went from red to green in both NPS and ARR
150% +
Increased leads by 157% in one year
MQL duplication
Doubled MQLs in one year
5 REASONS TO WORK WITH ME
ABOUT ME
Strategic and operational marketing expert delivering growth, transformation and scalability
My experience has given me the ability to quickly gain a helicopter perspective and understand the company's current situation and goals, and based on that, suggest relevant marketing strategy, activities and competencies to get them there. With over 25 years of experience from both global corporations and fast-growing companies, including SaaS companies and other industries, I have built a combination of strategic thinking and operational execution power. I create and implement data-driven and value-based marketing strategies that deliver measurable results.
Results I have delivered include:
🎯 Increase in the number of leads
🎯 Focus on quality - not just quantity
🎯 Transforming customers from red to green in both NPS and ARR
🎯 Transformation of individualists into collaborating and becoming high-performing teams
Through my Marketing as a Service concept, I offer scalable and flexible marketing solutions, tailored to your organization's specific needs and growth goals.
Let's talk!
I look forward to hearing from you.
Fill out the form and I'll be in touch. Or contact me on LinkedIn. Or call! We start without any preconceptions, focusing on your needs and opportunities, then we can talk about whether/how we can work together to achieve your goals.